The Kodak Instamatic 100 camera has been an enormous success in the early sixties, when production begun, as the first low cost and easy to use, “point and shoot” camera. It broughts leisure photography available to anyone without any experience. Here’s the “Insta 100” portrayed on a pop up flower fabric background, reminding to its easy and vacation mood.

Digital print on fabric 28 x 30 cm.

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